Research Guides: ART474-Brand Research: Demographics-Resources

Demographics-Web Resources

Diversitydata.org
Out of the Heller School of Social Policy and Management, Brandeis University. Offers customized reports describing over 100 measures of diversity, opportunity, and quality of life for 362 metropolitan areas
Census Data-Census Bureau
Data.Gov
Pew Research Center
Data & Statistics-Chaffey Library
Additional resources for statistics curated by Chaffey librarians

eBook Collection This link opens in a new window
Access to over 200,000 full-text eBooks, many by academic and university presses published in the past ten years. Good for reliable background information including overviews of large demographic groups such as age/generation (such as millennials), gender identification, ethnicity, etc.
Gale eBooks This link opens in a new window
Searchable access over 60 specialized encyclopedias full-text including Gale Encyclopedia of Multicultural America and Worldmark Encyclopedia of Cultures & Daily Life.