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Chaffey College • 5885 Haven Avenue, Rancho Cucamonga, CA 91737 - 3002 • 909/652-6000
Books & Other Publications
eBook Collection This link opens in a new window
Access to over 180,000 full-text eBooks, many by academic and university presses published in the past ten years. Good for reliable background information on brand/logo theory and psychology, consumer behavior and other topics related to business and advertising.
Business Source Complete This link opens in a new window
Access to full-text scholarly journals in the area of business as well as financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
Films On Demand This link opens in a new window
Includes access to over 25,000 videos in a wide variety of disciplines including business and advertising. Includes some coverage of brands.
PsycARTICLES This link opens in a new window
A source of full-text, peer-reviewed articles in the field of psychology. Include publications from the American Psychological Association full-text. Some coverage in the areas of brand names, preference and consumer behavior and attitudes.
Vocational Studies Complete This link opens in a new window
Provides full-text coverage for trade and industry-related magazines and journals. Useful for finding career information.
Keywords & Subject Terms
- Brand Names
- Brand Preferences
- Brand Awareness
- Brand Loyalty
- Brand Identification
- Consumer Behavior
- Consumer Attitudes
- Advertising-Psychological Aspects
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