Try mixing terms from the following two groups:
Also, keep an eye out for subject terms that relate to treatment of a specific group in the media, such as: African American women on television, Asian Americans in motion pictures, Sex role in mass media. Or, consider issues relating to stereotypes such as Body Image.
If exploring an archetype (anti-hero, femme fetale), trying searching using that term. Pair with information found from another search based on above pointers and ask yourself: where might these intersect?